08h15-09h00 Registration of participants
09h00-09h15 Welcome address
09h15-09h45
Towards better balanced distribution relationships

Kris PEETERS- Deputy Prime Minister and Minister of Economy and Employment

09h45-10h30
What future for the Commercial Agents Directive?

Claire BURY - Director responsible for the Modernisation of the Single Market, DG Growth, European Commission 

10h30-10h55 Coffee break
11h00-11h40  
NATIONAL STREAM The new Code on Economic Law : Agency contracts
• Assessing compensation for termination of the commercial agent

Paul CRAHAY - Partner Mosal

Bank agency agreements: the agent’s rights and obligations

Didier MATRAY - Partner Matray Matray & Hallet

EUROPEAN & INTERNATIONAL STREAM Establishing & Maintaining an International Brand 1:Goodwill and discrimination : Issues arising between members of the same network

Robert W. EMERSON - Huber Hurst Professor of Business Law at the University of Florida 

11h50-12h30  
NATIONAL STREAM The new Code on Economic Law: Book IV, the Protection of Competition

Jacques STEENBERGEN - Belgian Competition Authority

EUROPEAN & INTERNATIONAL STREAM Establishing & Maintaining an International Brand 2:

Bricks & Mortar or Internet Sales: A false dilemma?

Rainer BECKER – Acting Head of Unit A 1 Antitrust case support and policy, DG Competition, European Commission

José RIVAS – Partner Bird & Bird

Moderator : Tom PICK - Partner DBB
12h30-13h50 Networking lunch
14h00-14h40  
NATIONAL WORKSHOPS 1
(ECONOMIC FINANCIAL AND ACCOUNTING ASPECTS)

Your Business Plan:What assessments will a bank make when authorising funding ?


Bart EEKHAUT - Head of Business Lending ING Belgium

Gilbert LARDINOIS - Company Counselor, department Franchise and Commerce at Fiduciaire Pardoen

Moderator: Benoit SIMPELAERE - Partner DBB

NATIONAL
WORKSHOPS 2
(LEGAL ASPECTS)
Outlets in difficulty: is judicial reorganization a workable solution – or - is it inappropriate?

Bart DE MOOR - Partner Strelia

Eddy VAN CAMP - Partner EVC advocaten

Moderator : Mr Frank TAILDEMAN - Assistant judge at the 25th Commercial Chamber of the Brussels Court

EUROPEAN & INTERNATIONAL
WORKSHOPS
Trading practices in the business-to-business food supply chain

Philippe CHAUVE - Head of the Food Task Force, DG Competition, European Commission

Leonard HAWKES - Of Counsel DBB

14h50-15h30  
NATIONAL WORKSHOPS 1
(ECONOMIC FINANCIAL AND ACCOUNTING ASPECTS)

First steps to Internationalisation :
Round Table – Taking your distribution network abroad

Edwin DEDONCKER - Director General at NV Bières de Chimay and CVBA Chimay Fromages

Iain COOK - Managing Director ERA Belgium

Michael ROSIN - Secretary General IXINA Belgium

Moderator: Anna GIBELLO – Of Counsel DBB

NATIONAL
WORKSHOPS 2
(LEGAL ASPECTS)
The profitability of contracts

Laurent du JARDIN – Partner Janson BAUGNIET and lecturer at the Université catholique de Louvain

EUROPEAN & INTERNATIONAL
WORKSHOPS
Resale Price Maintenance: latest cases and developments

Axel SCHULZ - Partner White & Case

Christian BAHR - Partner Fieldfisher

Moderator: Tom PICK - Partner DBB

15h30-15h55 Coffee break
16h00-16h30  
NATIONAL WORKSHOPS 1
(ECONOMIC FINANCIAL AND ACCOUNTING ASPECTS)
Where to establish your distribution network? Geo-localisation et and its legal consequences

François-Luc SIMON - Partner Simon & Associates

Laurent KRUCH - CEO Territoires & Marketing

NATIONAL
WORKSHOPS 2
(LEGAL ASPECTS)
Dispute resolution (part 1): Solving distribution network conflicts in an efficient, cost effective and confidential manner

• Introduction : Why mediation and what techniques to apply – Equity and Mediation

Patrick KILESTE – Partner Buyle Legal

• Update on the different Belgian legislative initiatives on mediation 

Ivan VEROUGSTRAETE - Honorary President of the Cour de Cassation

• The commercial and financial benefits of using mediation in a distribution network 

Philippe BILLIET - Partner Billiet & Co

Dominique BUYSSCHAERT - Attorney at law Célès


Moderators: Pierre DEMOLIN & Benoit SIMPLELAERE – Partners DBB

EUROPEAN & INTERNATIONAL
WORKSHOPS
Protecting Innovation: The [proposed] EU Directive on Trade Secrets

Gunther MEYER - Partner Eversheds

Jorge NOVAISLegal officer, Unit F5 Intellectual Property Enforcement, Counterfeiting and Piracy, DG Internal Market, European Commission

Moderator : Leonard HAWKES - Of Counsel DBB


16h40-17h10  
NATIONAL WORKSHOPS 1
(ECONOMIC FINANCIAL AND ACCOUNTING ASPECTS)

Practical considerations when transferring a supermarket - How align the expectation pattern between parties?


Marc DE HAUW - General Counsel Carrefour

Katrien VORLAT - Partner Stibbe

NATIONAL
WORKSHOPS 2
(LEGAL ASPECTS)
Dispute resolution (part 2): Solving distribution network conflicts in an efficient, cost effective and confidential manner

• Introduction : Why mediation and what techniques to apply – Equity and Mediation 

Patrick KILESTE – Partner Buyle Legal

• Update on the different Belgian legislative initiatives on mediation 

Ivan VEROUGSTRAETE - Honorary President of the Cour de Cassation

• The commercial and financial benefits of using mediation in a distribution network 

Philippe BILLIET - Partner Billiet & Co

Dominique BUYSSCHAERT - Attorney at law Célès

Moderators: Pierre DEMOLIN and Benoit SIMPELAERE - Partners DBB


EUROPEAN & INTERNATIONAL
WORKSHOPS
EU Vertical Guidelines on Agency Agreements: How much risk is allowed ?

Karsten METZLAFF – Partner Noerr

Carel MASKE - Senior Attorney, Antitrust Legal and Corporate Affair Microsoft EMEA 

Moderator : Tom PICK - Partner DBB

17h20-17h50 PLENARY SESSION 3
The evolution, trends and challenges of distribution in Europe

OR

The Success story of a famous franchise brand

KEYNOTE SPEAKER : Caro VAN EEKELEN - Chief Operating Officer (COO) Accor Hotels Benelux

17h50-18h00 Thanks & close of the conference
18h00-20h00 Closing cocktail